Real estate in winter, three towns cut off supply

On Sunday, the three towns in Wuhan also won Nantong Zhiyun with a 4-2 victory. Unexpectedly, a paper report broke the atmosphere of winning.

“Investors have confirmed again in a letter a few days ago that they will stop investing in the three town clubs from September 1, 2023.”

However, people who are familiar with the three towns and many media people are not surprised by this news briefing. Most people’s reaction is:

“Boots finally landed……”

One free

The news briefing released by Wuhan Sanzhen on the afternoon of 28th is not long, but the focus is on the first paragraph:

Club investors recently confirmed again in a letter that since September 1, 2023, they will stop investing in the three towns club. At the same time, investors clearly stated:

1. As of August 31, 2023, all the creditor’s rights and debts of the club shall be borne by the investors, ensuring that the club has zero liabilities on the date of stopping investing funds;

2. Agree to transfer 100% of the shares held by the three towns club to zero consideration free of charge;

3. The club base of Sanzhen which is willing to invest and build will continue to be provided to the club of Sanzhen for free;

4. We will continue to pay attention to supporting Wuhan football and do not change our original mind to cultivate Wuhan youth training.

This passage, if we say more concise, is the four words “free transfer”.

To be honest, free transfer is not uncommon in Chinese football in the past two years, such as Jiangsu, the champion of the Chinese Super League in 2020.

At that time, after winning his first Super League championship in young pioneer team history, Jiangsu team fell into a gruesome silence, because Suning Group, the only investor of Jiangsu team at that time, was already in deep debt crisis. Although many fans still have a little fantasy about Suning, after all, such a big enterprise is the champion of the Chinese Super League. After all, it is Jiangsu, which ranks first in the country in terms of economic aggregate…… But until Zhang near East said at the New Year New Year’s greeting party that year:

“For those who are not on the main retail track, we must take the initiative to do subtraction and shrink the front line. The pass should be cut!”

It will rain and Suning will leave, which is a foregone conclusion.

However, before leaving, Suning also made a bold speech, saying that it would transfer the club at a low price, and even let other enterprises “buy at zero yuan”, but the conditions were:

“Buyers must bear the debt of 0.5 billion yuan for the club.”

This condition also became the last straw to crush the Jiangsu team. After all, according to the conventional logic, people who can choose a team with 0.5 billion RMB on their shoulders just after getting started are either real cow X or really stupid X.

I still remember that when the Jiangsu team was disbanded, Chen Yuyuan, then chairman of the Football Association, said sadly in an exclusive interview with Bai Yansong:

“Football itself is a social welfare product, and investors should have a sense of social responsibility. I hope this kind of thing will not happen in the future.”

Facts have proved that Lao Chen’s words are indeed effective. Since then, dissolution has happened one after another, Chongqing, Hebei, Guangzhou…… It shows the public welfare attribute of football.

Therefore, in comparison, before leaving, investors in Wuhan Sanzhen cleared the debts of the club and provided the club base free of charge, which showed a rare warmth in Chinese professional football, the reason may be that this investor, Zhao has a more dimension to football than Zhang Near East and others:

Love.”

Two burn money

Through the enterprise platform inquiry, it is not difficult to find that the investor of Wuhan Sanzhen Club is a real estate company named Wuhan Shangwen.

However, this investor, compared with the high profile of those who fought hard for life, such as Xu Jiayin and tension, can only be said to be the low profile of those who fought hard for life.

In 2013, Shangwen founded Wuhan Shangwen youth training and signed a co-construction agreement with Wuhan Football Association to launch the “Shangwen star” youth training plan. The two sides signed a ten-year cooperation agreement on youth training, with the support of Wuhan Education Bureau and sports bureau, the “ten-year training Star program” selects and trains young players throughout the city in order to retain local football talents in Wuhan.

After ten years of development, the club has a 10-Age elite echelon of youth training, with a total number of nearly 400. Every year, the club invests about 50 million yuan, and all trainees receive training free of charge. Among the trained talents, Liu shaoziyang, the goalkeeper who once joined Bayern, is more famous.

In 2018, Shangwen star set up a professional team. The purpose of changing from youth training to career is also very simple, which is to give their own youth training children a platform to exercise and grow up.

In the past year, Shangwen star signed up for the 2018 Champions League. At the end of the year, Shangwen star changed his name to four words without commercial elements:

“Wuhan three towns.”

The three towns-Wuchang, Hankou and Hanyang, are the soul of Wuhan and also illustrate the ambition of this club.

But at that time, not many people paid attention to this small team, which was just living in the top of the championship, because there was a more famous team in Wuhan at that time-Wuhan Zall, this team has a more famous head coach-li tie.

Until 2020, the three towns in Wuhan, like being born, had a super typhoon in professional football. This season, the three towns in Wuhan successively introduced the former international team Deng Zhuoxiang and Liaoning team captain sang Yifei and other strong aids. They set up China B with China a, and finally defeated Beijing Institute of Technology Press and Zibo cuju one after another to board the 2021-season middle A.

In the 2021 season, the three towns of Wuhan successively introduced 16 players including former international coach Ren Hang and super foreign aid Marcon. Under the leadership of head coach Pedro, they succeeded in two rounds ahead of time, lock the champion in advance.

And because of its generous recruitment and strong record, many people have given this once unfamiliar team a loud nickname:

Zhongjia Evergrande!”

In the 2022 season, among the wailing of salary arrears and dissolution in Chinese professional football, three towns in Wuhan successively introduced Deng Hanwen, Gao Zhimei, He Chao, Liu Dianji, with a large amount of money invested by 0.3 billion yuan in a single season, tao Qianglong, Xie Pengfei…… In terms of foreign aid, it was 4 million ouers who took down the Romanian football Mr. stanqiu.

0.3 billion yuan, 4 million euros. These figures were not enough for boss Wang, boss Wang, and boss Zhang to wave a small part, but the three towns formed a luxury warship.

Also shipped.

In addition, Sanzhen also publicly stated to the outside world and the players, who promised:

No back pay.”

In this way, on the last day of 2022, when the former Wuhan Zall was on the verge of dissolution and a new round of anti-corruption in football was about to break out, the names of the three towns in Wuhan, for the first time, it was engraved on the fire cup of the Super League.

But the end of the climax hasn’t faded yet. Yu Chen, the top executive of Wuhan Sanzhen, made such comments on the team’s three-year three-Championship feat in the interview:

Too expensive……”

Winter

“We are a privately-owned club. If we want to develop on the platform of China Super League for a long time, we must absorb and accept social resources and operate the club with social support. Because football costs a lot of money.”

This is a voice confided by Yu Chen, the deputy general manager and leader of Wuhan Sanzhen football club, in an interview with CCTV’s “Football Night.

Shortly after winning the championship, Wuhan Sanzhen put forward the goal of the new season:

“Guarantee six for three, reduce costs and increase efficiency.”

As soon as this word came out, everyone knew that it was not a football dynasty that was about to be born in front of the defending champion, but the same vocabulary as other teams:

“Alive.”

Like other professional teams, Wuhan Sanzhen has been pursuing equity reform. After all, the share reform is on the one hand the goal set by the foot reform plan, and on the other hand, it is also the realistic demand of club investors.

Even though Shangwen’s investors still have some love for football, the love of football needs real money.

However, the parent company of Sanzhen needs the inflow of real gold and silver most now, not the outflow…… Because their main business is real estate.

Although it was mid-summer, it was an unprecedented winter for China’s property market. Especially recently, the thunder of super housing enterprise Country Garden has reduced the temperature of this winter by 30%.

Even though Shangwen real estate is only a local real estate company in Wuhan, the stall is not that big, but for such a high-circulation industry as real estate, capital flow is life.

Although the capital chain situation of Shangwen is not well known to the public, an official data may show signs.

According to data from the official website of Wuhan housing security and housing administration bureau, after the ring ratio fell by in June, there were only 4881 new housing network registration records in Wuhan city in July, down 21% from June, it has dropped sharply for two consecutive months.

“Create a new low in the same period in the past ten years.”

Faced with such a situation, who can expect these developers to spend more money to smash the self-entertainment ball?

It is reported that the three towns in Wuhan began to seek cooperation from all sides at the beginning of the year, and the club has been actively “self-help” this season “. Including the introduction of Wei Shihao and others this season, and the invitation of Marcon to come back in the season, all want to play a bright performance in the league and the Asian championship, so that the club can attract more attention.

However, so far, the share reform is still in progress.

Similarly, Evergrande, which was famous for investing in football before the announcement of the three towns in Wuhan, resumed trading on HKEx.

After the opening, the stock price fell by more than 86%……

It should be said that the collapse of Evergrande happened on the same day as the news briefing released by the three towns of Wuhan. It seemed that God told us in the dark that the football era, which once belonged to real estate, had died completely.

Then the question arises, what is the next industry that Chinese football can rely on?

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